WHY should you?
Someone responded to my last post with a great question: if we're inviting all those folks, why do we have only one service at 10am (I don't know if the comment was from SB or SW, and since I don't know how many of you read the comments, I decided my answer might be helpful as a separate post:)
Great question! The simple answer is that the overwhelming majority of people will NOT respond to a mass email (or postcard, or telemarketing call, for that matter). For instance, we mailed out about 20,000 postcards in the South Bend area, with 3 different cards to the same mail list, for a total of about 60,000 postcards sent out - yet only about 150 people responded - which is less than 1% of the households we mailed to. (That's almost exactly the results we had last year in Shorewood, too)
BUT, an incredibly-high percentage of those same people WILL respond to a personal invitation from a friend, which is why we're encouraging CLCers to invite their friends for Easter.
We did seriously consider adding a service at both Shorewood & South Bend, but we decided it would be better to pack it out, wall-to-wall rather than have 2 services that 'feel' like a poor attendance. (I don't know if that was a good decision or a poor one, but it's what we decided on as a pastoral team)
I hope you'll do your part in this tag-team, and invite someone to join us next weekend as we celebrate the resurrection of Jesus!
posted by Pastor Jerry McQuay at 2:57 PM
2 Comments:
I am confused...the link for Tinley Park below shows a flier with only the 10am time in the top right corner...so is there more than one service at the TP campus or are we just having one 10am service across the board?
Unbelievable - the correct times are listed further down the email, but none of us caught the error on the upper portion of the email - and they've already been sent, so there's nothing we can do now to correct it. We are doing 4 services in Tinley, not 1!!!
Post a Comment
<< Home